5/03/2017

Voting Blocks

We keep hearing about the Boomer voting block being some sort of daunting demographic that will stifle the future of the next century. The facts are that Boomers are a substantial minority, according to the US Census Department. Here are the real numbers as of May 2016:

  • 18 to 29 years         48,930,023    21.60%
  • 30 to 44 years         53,919,202    23.80%
  • 45 to 64 years         78,123,072    34.40%
  • 65 years and over   46,047,189    20.30%

20.3% of the potential voters in the 2016 elections were Boomers. 77% were white, which is a more important demographic, but one that is thankfully shrinking. 31% had a batchelor’s degree or higher. 25% had a household income of $100k or higher. Nationally, a little more than half (55%) of potential voters turned out for a 20-year low voter participation rate in 2016, about 18M fewer than in 2008.

What all this tells us, or should tell us, is that it wouldn’t take much effort for the 18 to 44 (Millenials and X-Gens) to overwhelm any voting capacity from the old white Boomer crowd. So, now those two generations need to get off of their mom’s basement couches and do some work.

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