Lots of people, including fans, are wondering what is going on with the NFL’s lost fan base. According to the folks who care about this stuff, the NFL’s television ratings are down 7.5% for the beginning of this season. So far, there hasn’t been a change in the bottom line for the NFL’s primary financial source, overall advertising revenue, but it seems unlikely that will last. Papa John's founder and CEO and head-douchebag John Schnatter claims that the NFL players’ protests are keeping people away from the crap Papa John’s scrapes onto a pizza pan, while Greg Creed, Pizza Hut’s CEO said, "We're not seeing impact on any of that on our business." I can’t help think lots of failing mismanagers will start to blame their companies’ poor performance NFL players, since nobody wants to blame overpaid, under-talented and generally incompetent CEOs for much of anything. We elect Presidents, governors, and fill Congress with that kind of resume.
So, politics, as usual, gets the blame; although most of the people citing politics as their reason for giving up pro football aren’t bright enough to realize that the whole issue of the national anthem at the beginning of pro games was a political statement. Before 2009, nobody knew what NFL players thought about anything political because they stayed in their locker rooms until after the anthem was played. The Department of Defense spent $6.8 million between 2012 and 2015 on "paid patriotism," to try to pump up recruitment at all sorts of professional sports events. American flag displays, military honors events, reenlistment ceremonies, and a long list of military promotions became part of the NFL’s income stream. The players getting sucked into the opening ceremony was a political statement intended to inspire young people to imitate their heroes in uniforms. Some of the players involved in today’s protests are old enough to have been on the field when their voices wouldn’t have been heard about any political issue. So, one kind of pro-war and military/industrial complex politics is acceptable, but bringing attention to the discrepancy between how police handle people of color vs. white people is unacceptable? I guess you could say that protesting during the military’s taxpayer-funded recruiting pitch is protesting the military, but if that’s your argument we’ve got a lot bigger problems than most of us hoped.
I’m not convinced that the player protests are the NFL’s biggest economic problem. Pro and collegiate sports are all seeing a drop in interest, but football has probably come close to running out its string. Younger people are, on average, less interested in spectator sports. The grandstands at many stadiums resemble Fox News’ base: 50-and-over. At this rate, the decline in the NFL’s fortunes may depend on the league finding other countries to sell their product. Outside of the US, “football” means something completely different.
It’s pretty obvious from the latest medical evidence that any parent willing to subject a kid to the hazards of football is a long ways from a responsible parent. It’s not just pro players who have discovered football is a dangerous sport, college players are almost as badly damaged by the sport. It should be obvious that high school and Pop Warner football is just as risky, or more, because the “care’ provided by football coaches doesn’t become more cautious as you work your way down the sport’s ladder. This issue cuts the sport (and others) two ways: a declining pool of players willing to risk their lives for money and spectators becoming unwilling to be a part of a gladiator spectacle where they might witness one of their favorite players receive a fatal injury on the field.
Finally, there is the other side of the fans’ perspective on the protests. The NFL walks both sides of the road; supporting the players and berating them. Those of us who agree with the purpose and intent of the players’ protest are quickly losing interest in a sport owned by men and women who are more inclined to support Donald Trump and his band of angry racists. I have never been someone the NFL could count on for income from any direction, but I did watch a half-dozen or so games on television (at my local sports bar), including the Super Bowl, for a lot of years. Last year, I didn’t see a game including the Super Bowl. So far this year, I’ve sort of kept track of Colin Kaepernick’s employment status and as long as he can’t find a team with the moral courage to hire a man who is willing to sacrifice his fame and fortune for a cause, I don’t need the NFL.
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