Humans are a herd animal. You can’t avoid the evidence, it’s everywhere. Even out on the open highway, in a remote area with nothing but wide open spaces all around you (like 99% of every where west of the Mississippi), humans crowd into herd. I’ll be cruising along, alone, and in the review mirror I’ll see a crowd of vehicles, all practically bumper-to-bumper, approaching at some speed well over the limit, huddling together as if being in a pack of vehicles is protection from wolves or marauders. That wave of vehicles will pass and I’ll get a few moments of peace and sanity before the next wave of idiots arrives. I used to wonder what that was about, but no more.
Today, there are cults for everything from the clothes or shoes we wear to the religion or politics to which we ascribe. The wingnuts all herd together, listen to the same 2 “news sources,” wear their self-identifying MAGA hat uniforms, and call everyone else “sheeple.” Like the crazy right, the crazy left only accepts “news” from the proper incredible academic sources, which can only be verified by other equally cynical academics, none of whom have ever held a position of responsibility or accountability in their lives. Both sides hate “the mainstream media” as if only the nuttiest commentators are worth listening to. There are vintage car and motorcycle and, probably, golf cart cults. There are guitar, golf club (and golf club memberships), football and basketball and soccer team, and racial cults. Tesla owners desperately cling to the delusion that making Musk “the richest man in the world” has made the planet a better place, while glibly signing off on an NDA to get routine maintenance performed on their homicidal and unnecessarily complicated and expensive vehicle. And religion, of course, is the ultimate cult. The United States and the rest of the Third World is overwhelmingly religious (71% in the US, at the last count) and the easiest path to becoming wildly rich with no verifiable skills or originality is to be a nutjob cable television “Christian minister.”
Cults are the ultimate herd statement. Nothing says “I can’t think for myself” like a cult membership. Cults need “leaders” and followers and “others”; the enemy, the rest of the world that the cult has bonded together from whom to defend itself. Inclusiveness is the furthest thing from the point of a cult. If you don’t have a larger group of people to feel superior to, the whole point of a cult vanishes in a “puff of logic.”
There are all kinds of resources explaining why so many humans desperately need cults, from "10 Psychological Reasons Why People Join Cults" to "Why Do So Many Adults Join Cults?" (a loose definition of "adults," in my opinion) to my favorite “Why People Fall for Cults – the Church of God International.” In that last one, the author states “some people fall in with a cult due to their intelligence or lack thereof. Some people are too young to know better or not very experienced with life. On the other hand, intelligent people who fall in with a cult may be too smart for their own good. The more intelligent cult followers think they are smarter than the average person and privy to special knowledge than the average person.” Being “too smart for [your] own good” has been a prime reason that the ruling cult of the moment has burned at the stake, disemboweled, banished, and drawn-and-quartered cult doubters since humans started “banging the rocks together.” The one thing that article probably got right was this, “everyone is programmed to be part of something larger than themselves." By “larger,” we usually mean a like-minded community of people, probably led by someone with an agenda that is probably destructive to the group but beneficial to that leader.
Being in the minority is not a requirement for cultism, but it helps. More eyes, more opinions, and more voices is usually the way a cult collapses. As of 2014, 70.6% of US citizens professed to be “Christian,” with evangelical protestants being the larger of that group at 25.4%. Of course, that evangelical protestant category contains a ton of very independent cultish groups, most of which are led by someone raking in the money in barrels full. Even Catholics, the next largest group at 20.8% are widely segmented from traditional members to activist groups like Pax Christi. Then there are the 5.9% of non-Christian faith cults and, finally, the 22.8% “unaffiliated” “nones” who include atheists, agnostics, and the majority “nothing in particular” folks who have better things to do than worry about magic and bullshit. If the slowly growing group of “nones” give you some hope for human intelligence, it’s worth commenting that 80+% of US citizens are absolutely certain to fairly certain believe in the Christian God. The Christian cult is almost as strong as ever in this declining empire. Religion and superstition has always been the path empires take on their way to oblivion.
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