Woe Is Rural America (and it’s well-deserved)

“Greater Minnesota” is just a politically correct phrase for “rural Minnesota,” which is everywhere in the state except Minneapolis, St. Paul, Rochester, and . . . that’s about it. Duluth is a wannabe city, but that northern industrial area is just a black hole for development tax dollars with little-to-no possible return. St. Cloud is even less likely to stage any sort of economic comeback. Rural everywhere has suffered a brain and skills drain since the turn of the last century. “How you gonna keep ’em down on the farm” was a popular song in 1919 and popular music has never been great at spotting trends early. Back in the 60s, Larry McMurtry explained what had happened to rural Texas with “The kids who stayed in the country tended to be dull, lazy, cautious, or all three; those with brains, zip, and daring were soon off to Dallas or Houston.”

Red Wing and Goodhue County, for example, has suffered a steadily declining population since 2000 and regular property tax increases that make the area less and less attractive to anyone with the math skills to know what will happen to residential property taxes when Xcel closes the nuclear plans in the next decade. $15/hour or about $30,000/year is not a living wage in a town where even a serious fixer-upper costs more than $150,000. Area property values have increased by 37% in the last decade and wages by less than 3%. The city’s “average commute time” is 19.8 minutes, which means a substantial number of the area’s workforce is working a good distance from the city (mostly in the Twin Cities). Almost 14% of the city’s residents live in poverty, with women between 55 and 64 the largest demographic in that group. One quarter of the people employed in the area are over-65. The average resident’s age is 42.7 years, 6 years older than Minnesota’s average, and 41% of the City’s residents are past retirement age.

So, filling those local jobs means competing with employers from outside of the area with wages, benefits, decent management, and advancement opportunities. And that is for a rural city only 50 miles from the serious competition. Cities and businesses further from the state’s economic hub have to be shedding young talent like my sheepdog when spring hits. Red Wing is attempting to shift to a more tourist-friendly destination, but noise and air pollution and a lack of recreational resources (other than the river) and a serious lack of city development talent has turned that effort into pointless and ineffective construction and economic flailing and growing property taxes. A short look at the rural area’s economic and demographic situation would make any reasonable person suspect it is not sustainable. The city has at least a half-dozen massive development failures in its recent history, a downtown that is being rapidly abandoned by businesses and customers, an excess of empty business buildings and, even, a few empty housing units, a decent infrastructure but large and expensive municipal and county services, and an aging population that is less able to finance the “if you build it they will come” city government’s attitude.

Attitude is a rural problem, too. Much of rural American believes it is full of strong, independent individuals who are more able to take care of themselves than “city folks.” That couldn’t be much further from the truth. Rural areas and states receive an outsized investment relative to their contributions to the GNP and tax base. Rural areas need cities, but cities are steadily less dependent on the goods and services produced by rural areas; to the point that this has become a loud “taxation without representation” issue for cities that have had their education systems, infrastructure, and services scavenged for the benefit of declining rural areas. Rural areas, mostly, imagine themselves to be indispensable and their anger and outrage in the face of facts drives them to the Fox and Republican propaganda machines, which isolates them even more.

There is a lot of data supporting the argument that the keys to economic success are tightly linked to diversity, inclusion, and openness. It is incredibly rare to find any small town that exemplifies any of those attributes. 50 years ago, Mr. McMurtry also had a pretty strong and accurate opinion of the kind of people who live in outstate “cities” and rural areas, “Lubbock, Amarillo, and Wichita Falls are the three principal cities of the Texas plain—cities that I find uniformly graceless and unattractive. In summer they are dry and hot, in winter cold, dusty, and windswept; the population is rigidly conformist on the surface and seethes underneath with imperfectly suppressed malice." The vaccine paranoia, anger and resentment, and self-destructive “rebellion” against science is a great example of that “imperfectly suppressed malice.” And an obvious result is the mass exodus from those areas by healthcare professionals. “Toxic individualism” is the media’s phrase for people who grossly over-estimate their own intelligence, knowledge and capabilities, and distrust anyone smarter than themselves; which is often practically everyone outside of their narrow and sheltered society. Attracting talented young people, or retaining them, into that environment is an impossible task.